We're built upon a love for matching principles, personalities, and goals.


Founder, Daniel LaShea, has always been a sounding board for other's concepts. Over time, the demand for his viewpoint grew as he grew in his gift for bringing structure to scattered visions. With a background in conference planning and management, a stint as a creative arts director, and a love for building communities, Johnson thrives on helping others develop fulfilling business relationships. 


helpING YOU maximize YOUR potential

At Craft, we help entrepreneurs identify the ideas that have the greatest potential and create a realistic plan to bring those ideas to fruition. Through meaningful conversations and understanding business needs, we work to develop purposeful relationships and help others connect with the right professionals. We've found that providing a customized schedule, strategy, and accountability partner helps to elevate our clients from where they are to where they want to be.